History
Since 2005, Les Dessous d’Apollon and Inderwear have been finding the best underwear around the world. They have observed your choices and tastes, have advised you in store and online… and have come to the conclusion it was time for them to jump in and create their own brand : SKU. To deliver letter by letter, this acronym stands for Stock Keeping Unit. in the logistics language its a word to identify product ID. And it sudenly came to their mind that Stock Keeping Unit would be the ideal case to protect your jewels.
Values
Quality, comfort and style have clearly been the key issues in the design process. The first models of the SKU collection are ultra comfortable to wear, with a lot of style and character. SKU is a brand that is both original, sporty and sexy while offering very affordable prices. The collection was created in paris by their design team. They spent many months getting in every detail to target the best comfort and quality. Manufacturing was entrusted to Portugal where the industrial know-how is internationally recognized.
Products
We have selected a very soft and stretch premium cotton and fresh colors to brighten up your winter. Briefs and boxers are very tight fitted while ensuring and excellent support. The jocks bring the sexy touch which will seduce the most daring men. To match them, slim-fit t-shirts and tank tops will enhance your torso without hampering your movements. Tou will like the fine piping highlighting the collar. Definitely seasonal must-haves !
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>> Discover the collection <<
