EL&IU : Discover a new brand full of authenticity and modernity

This week, discover the original and trendy creations of ELIU. Just arrived on INDERWEAR.COM, the products of the brand are to discover among a wide selection of underwear and ready-to-wear, perfect to prepare the back to school.

EL&IU HOUSE

Story and Creator

Born in Las Palmas in the Canaries, Elihu Roque Hernandez comes from a modest family. Coming to Barcelona, he is an ambitious man, full of dreams and projects. Passionate about travel and fashion, he imagines clothes inspired by places and objects that surround him. An appetite for aesthetics and a certain taste that allows him to create his own brand. Accompanied by his partners Luis Enriquez and Max Urbina, Elihu Roque Hernandez imagines dynamic, elegant and casual collections. With angel wings as a logo, ELIU wants to promote strong values such as trust in itself, success and the pursuit of its dreams.

Inspirations et Values

Nature is undoubtedly the greatest source of inspiration for Elihu Roque Hernandez. But it’s also and above all his travels that have helped him to develop his creativity and originality. The architecture of the cities, the cultures and people he has discovered has allowed him to explore new horizons and discover a wide range of tastes, colors and trends. ELIU, like its creator, wants to be a brand that promotes openness, diversity and tolerance. Very inspired by streetwear, the brand brings a renewal opinion. A fragrance of lightness and modernity.

EL&IU STYLES

SUMMER 2018 Collection

ELIU offers various ranges of underwear, ready-to-wear and swimsuit both elegant and vitamin. With a palette of rich colors and very sensual cuts, the creations reflect a sparkling and aesthetic image. ELIU has put forward in these different product lines, the image of a confident man, sure of himself, modern and eager to wear bold clothes. The first and new SUMMER 2018 collection is designed for energetic, dynamic, stylish and casual men. There is a certain harmony between patterns and soft tones, in a wide variety of colors and textures. An eclectic collection, where the comfort and the elegance, the practice and the necessary, the classic and the rebel are allied to the pleasure of dressing.

Products Sélection

 

 

A collection without prejudices and full of vitality to discover on INDERWEAR.COM and in the megastore Les Dessous Apollon in Paris.

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