Don’t miss the new SKU swim shorts

We already talked to you about the latest 2019 swimwear trends. As you may have noticed, swim shorts are more than ever on the spotlight. This week, we invite you to discover in exclusivity the first SKU swim shorts. SKU is a trendy french brand, offering men underwear. Appeared in 2017, the brand was created thanks to the merger between Les dessous d’Apollon and inderwear. SKU is an original and casual company, proposing qualitative, comfortable but most of all affordable products. The brand already offer underwear and loungewear with a large range of boxers, briefs and jockstraps but also t-shirts and tank tops. After Patriot, Atoll, Sailor and Camouflage collections, discover the first SKU swim shorts.


Comfort : the first asset

Simple and elegant design

SKU swim shorts are the promise of impeccable standing. They provide incredible sense of well-being. Cuts are always adjusted, short and low waist to emphasize your musculature and highlight your silhouette. Their design is simple and elegant, and the beautiful side notch give them a sexy touch. Two pockets have been added for more convenience and a more casual look. What is particularly appreciated in these new models is the blend of sexy and casual at the same time. If the design and style of swim shorts is fairly standard, it is still ultra stylish and trendy. These models are perfect for men who like to show off and take care of themselves. For sporty men, discreet but assertive.


Perfect fabrics and finishes

Concerning the materials, the brand chose the comfort and the durability of microfiber, a very flexible, absorbent, and quick-drying fabric. The material is ultra light, giving the impression of wearing nothing. Like most specialist brands in men’s swimwear, SKU has also incorporate a mesh brief inside its swim shorts to provide a better support. You will also find an elastic waistband with a drawstring. The brand logo printed on the left thigh brings a subtle and refined touch. SKU offers sporty, simple and fashion models, that perfectly match the universe and the style of the house.






Classic and timeless colors

For this summer collection, SKU declines its range of swim shorts in 3 different colors. Shades are sober and trendy with lot of navy blue, black and red. Flashy and bright colors have to be avoid for the moment. The brand wants to keep its values and create classic, modern and refined underwear and swimwear. We love the simplicity of the products and colors that sublimate the cuts. We recommand these swim shorts for all men who want to stay stylish and be elegant in a swimwear.


SKU is a brand which, for each of its collections, knows how to perfectly combine quality and design. If the models are fairly classic in view of their cut, the brand knows how to make particularly trendy pieces. Nothing is better than to feel perfectly comfortable while asserting its style.

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